Sometimes the easiest way to understand brands is to think about them as people. there are generally three types of people in your life: People you don't like, people you are indifferent to, and people you love.
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8 ways companies can build better brands /
Here’s a little secret: Building better brands isn’t that hard. But neither is getting healthy, or improving your personal appearance. What’s actually hard is the time and effort and the initial willingness to get started.
Read MoreQ&A - What branding means and how it’s different in Asia /
I’m asked this question a lot—what does branding mean? But branding is one of those subjects like design, creativity or innovation that can elicit a huge range of responses, opinions and assumptions depending on who you’re talking to.
Read MoreThe death of branding, and the rise of realizing /
Brand is dead. In fact, it probably died a long time ago, and we've all just been working with its lifeless remains in some kind of Weekend-at-Bernie's-like corporate parody. It's no wonder clients raise a suspicious eyebrow now and again.
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